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Creating a Social Media Plan: Part 1

Paint The Picture of The Big Opportunity of Social Media

Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media.

If you wrote this plan a few years ago, you would have leaned on the endorsement of old media with quotes like this:

 “Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.” – The Wall Street Journal

But now you can tell the big opportunity of social media by just relying on social media’s accomplishments.  Include nuggets like:

  • 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites
  • Two-thirds of the global internet population visit social networks  — Nielson, Global Faces and Network Places
  • More than half of all people in the U.S. over 12 have set up a social media profile
  • With over 850 million users, if Facebook were a country, it would be the 3rd largest country in the world
  • Twitter now has over 95 million users and is adding 300,000 a day

Add with a flourish a quote or two from a top social media book, such as Trust Agents by Chris Brogan and Julien Smith, or The New Rules of Marketing and PR by David Meerman Scott.

See future segments in the links below.

Posted by textureweb on Apr 04, 2012
Social Media 101 • Tags: , , , - Read this post