Archive for November 1st, 2012

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Where is Interactive Marketing Going?

Forrester released a great study in 2011 about Interactive Marketing in a forcast up to 2016. Specifically the report section I wanted to share was regarding amount spent in terms of budgets, and planning for those budgets. Here is that segment: By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today.
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