Lack of a Better Word

Creating a large number of ads for a future campaign

If you’re about to launch a new web page and want to create ads in advance to promote that new page, follow the steps below:

1. Create a new web page that you want to point to.
2. Use the robots.txt configuration to keep it out of the crawl index. This way Google won’t display your new web page in our search results before it’s officially launched.
3. Don’t link to the new web page from the rest of your site.
4. Create your ads and immediately pause them. You can also create your ads in a paused campaign or ad group so that it’s easier to resume multiple ads at once.

When you’re ready for the campaign to go live, you can resume your paused ads, campaigns, or ad groups, remove any robots.txt configuration, and add links to the new page.