According to a Nielsen’s U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets. Unit Ownership: Interesting that the penetration is high on HD but this reflects the ongoing decline in cost of entry for panel televisions. An emerging story here is the smart televisions – here labelled as Internet-enabled TVs. These
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By comScore With the widespread adoption of the Internet around the world came the rise of social networking as a global phenomenon. In March 2007, Social Networking as a category had a global audience of less than 500 million users, representing just 56 percent of the world’s online population. In those days, as Thomas Friedman put it, “‘Twitter’ was a
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