Now that the dust has settled from the coronation of Justin Trudeau as the new leader of the Liberal Party of Canada, it will be interesting if the Trudeau team can capitalize on the interest surrounding the new leader that is buzzing on social media. Like anyone ‘new’ they tend to steal the spotlight from others for a period of
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This following article first appeared in Mobile Marketer. I wanted to share it with you. It really sums up how important social is, how important mobile is – but most of all how these content and delivery platforms work together in a really tight symbiotic relationship today and going forward. SAN FRANCISCO – An eMarketer executive at the ad:tech San
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Last week I had the chance to participate in the forum regarding a local infrastructure topic. The CBC was hosting a forum and it was webcast as well as carried on the radio and the snippet of when I spoke at the 30:30 minute mark made it on the news. While not all digital in nature, the reason I came
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When to post, tweet, speak, shout. This infographic from Argyle Social gives some idea as to the whowhatwherewhatwhenwha?
As a Canadian Astronaut and current Commander of the International Space Station, Chris Hadfield has taken hundreds of images from space and tweeted them. To Dave MacLean of the Nova Scotia Community College in Lawrencetown, N.S., the images were more than just a cool perspective from the International Space Station. MacLean teaches a class on advanced geographic sciences (geographic information
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The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social media becomes more of our lives. Facebook is bringing brands closer to the consumer and letting the consumer take the controls with it comes to
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Facebook to me is a richer experience on the desktop than on the mobile device. I can share, comment better and more in the browser than the app. Instead of adding more function to the app, Facebook announced today that Inspired by mobile: Now the best parts of Facebook for mobile are on the web, too. Basically it comes down
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Alexander Keith’s asked on Facebook “Happy Valentine’s Day. Will you be sharing a Keith’s with someone special tonight?” on Valentine’s Day this year. I am not sure if the demographic they are reaching out to is particularly tied to having a cold one with someone special. Perhaps more of a wine variety? Interesting the comments that they got back in
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It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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MarketingProfs partnered with the Content Marketing Institute have made available a report entitled: The State of B2B Content Marketing in North America. How effective are you as a business at creating engaging content. Content that can be used for marketing? Apparently most B2B marketers are spending more and using social platforms more, but they are not using content in
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