Archive for the #socialmedia101 Tag

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Social Media is not a Quiet Playground

On Sunday, June 3, 2012, the Montreal Gazette published a story about internationally sought and alleged killer Luka Magnotta. The kicker was that the picture that accompanied the article was from Magnotta’s Facebook page and featured him holding a Labatt beer in a very visible manner. Labatt took offence to the photo and referred to it as being “highly denigrating”
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“Let’s hurl some acid at those female democratic Senators…”

  Another day, another blundering fool shooting himself in the foot by exposing his dark side – and ignorance of the fact that social media is not the place for private thoughts on advocating violence against women. Official spokesman for Rep. Nan Hayworth’s (R-NY) re-election campaign Jay Townsend is not helping his party friends these days when he espoused “Let’s
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Mobile Metrics and Social Misreporting

A new white paper by Third Door Media and distributed by Adobe’s Digital Marketing has looked into the relationship of social media and mobile. When you are on your mobile, accessing an app is not the same experience as on the desktop. The newsfeed is different, pages are not as present and of course there is no advertising. For now. According
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Facebook Brand Fans are Brand Advocates

I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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Take Advantage of your Page App Icons

  Much ado about the Timeline and integrating the profile image to work with the cover photo has been made. But what about your app icons? Each app you make can have it’s own thumbnail image and associated small icon. While you cannot move where the Photos are, you can manage the page so that the last image up is
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See all the people you care about: Close Friends

  Another development in Facebook is the ability to star those who are close to you to ensure you get all of their posts. This is another step for Facebook to give you tighter integration with your friends of relevance and also to strengthen what Facebook knows about you. The more data that Facebook is able to have on you,
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July 5 Breaking Changes on Facebook

Have you noticed in the advanced section of your Facebook apps that there is a couple of radio buttons under “migrations” for ‘Breaking Changes’? Below is the information that you should be aware of with regard to July. The August 2012 are not so critical if you enact the July changes. You best do that now – time is a
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Cleaning Out Facebook Messages

  I messaged a friend the other day and did not have a lot of time to do so. The sheer volume of old messages meant a lot of scrolling. Damn can’t I just make the new ones appear on the top? Anyway, I found that you can delete old posts. I think it is best to do it with
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Pinterest at 25 (months) [INFOGRAPHIC]

  The demograpic of Pinners is changing as the site garners more users. Pinterest is now 25 months old since launch. In March of this year, it  served 2.3 billion page impressions to 4 million unique visitors each day.  Tamba from the UK has produced this infographic with the latest numbers.  

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TweetReach Changes its Dashboard

  I meant to post this earlier in the month.  For those of you who use TweetReach as a way to measure your performance of your twitter feed, the metrics have changed for the better. Previously, this is what you had been given on a hash tag, account or word (not showing the most relevant recent tweets associated with the
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