“Add your favorite photos, videos, crazy stories, daydreams, nightmares, artwork, craftwork, ramblings, shoutouts & upcoming events. If it’s PBR related, put it on here.”
Pabst Blue Ribbon Beer has done a great job at integrating social media onto their site. Beer drinkers are fickle and no doubt trying to get drinkers when they start rather than convert an older drinker is far easier. In comes the idea of getting people to Instagram thier beverage and contribute to the site. The site can target a younger more app friendly demographic, but also I see this as a fan site, not so much a product site.
Sure it has all the usual stuff like history etc., but the fan element really comes through.
A great example of utilizing social platforms for a brand and the brands best brand advocates.
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