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Viral: We Must Deliver to the Client! – not

Golden Eagle Snatches Kid in Montreal

So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that would garner over 100K views.

They did well. After researching about what works best on YouTube it was kids, animals and more importantly cats. But there are no cats in this project, just some really topnotch video manipulation by some good students.

My end point is – you never know what might go big time on YouTube, but guaranteed – it will not be a true viral ‘project’. Do not have your agency if you are a client – or as an agency do not promise the idea of anything viral.

Viral only happens when the public likes it.

Rarely is it something that comes pre-formatted to try so.