Update your status at least daily. What is your company doing or working on? Ask your fans a question or if they need help with something specific. The status updates feed into your fans Facebook home page and helps you to create awareness by keeping you or your company / product name in front of them. Ask questions; create a
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Older demographic is growing more than other demographics in Canada and the United States. Those over 50 are also the fastest growing demographic with respect to social media, though this would be reflective more from the opportunity to ramp up the participation of this group and the plateauing of younger demographics, rather than any new exciting trend. The real story
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The new video manager allows more function and easier privacy settings. A few years ago when people didn’t know what Web 2.0 was, I referred them to YouTube. The reason for that was that it helped differentiate what the initial web (1994 – early 2000’s) was. By that I mean that the initial offerings on the web were more push.
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If it seems like everyone has a Facebook account except you, and you are curious to see what it is all about, you can sign up for a free account. Use the account to keep in touch with your family and friends and to network with new friends. Go to the Facebook sign-in page at Facebook.com using your favorite Web
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ArgyleSocial release a new infographic that details when it is a good time to post and creat the best engagement. No suprise – if you are on Facebook and/or Twitter and looking to reach other businesses – do it during the work week. When you are looking to reach consumers at home, reach them when they are not at the
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Another year to start collecting items for review next year. In the mean time should we look at a bit of what went down in social media last year? Usually I can’t be bothered with year-end lists. I used to spend all of New Years Day waiting for the top song of the year in the 100 countdown. That of
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Don’t focus on fancy apps; focus on creative status updates. The newsfeed is the goldmine. Only 10% of fan interactions happen on the actual page Wall, while a whopping 90% occur in the newsfeed. What makes an effective status update? Here are some essential elements: Keep updates short & sweet. Ideally no more than two sentences or people won’t read
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All major social platforms have their own usage guidelines. The following is some themes that emerge on the major social platforms. Of course it is always due diligence to read the actual guidelines on each platform’s website. Facebook: http://www.facebook.com/terms.php Twitter: http://t.co/nY4u5Nf Brand Guidelines: – Twitter: Offers “Verified Account” badges for accounts and “Promoted” badges for accounts, tweets and trends. These
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Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Unlike a website, we do not have full control over the optimization for search engine ranking on Facebook, however there is some things
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I recently read about a new Facebook app that allows you to automatically post a fan of the week based on the interaction of fans on your Facebook page. To me it causes two concerns. Is the fan of the week the one who makes the most likes, comments, wall posts? Or is it one who gives the most value
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