From Hubspot comes some unsurprising, but now substantiated info on rich email: Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting — but you also have to worry about how that email actually looks. On both desktops
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Making changes to clients’ accounts can be daunting. This Google AdWords tutorial shows you the best practices for key issues like account structure, campaign settings, keywords and ads.
As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising
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Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand, having been raised on Scotsburn. Turning to Facebook to see how the two stack up I noticed a big difference. I should
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“Among the many beneficiaries of the growth and innovation in display advertising are web publishers. The leading U.S. publisher of display ads in 2011 was Facebook with more than 1.3 trillion impressions (27.9 percent market share), more than double that of #2 publisher Yahoo! Sites at 529 billion impressions. Microsoft Sites followed as the third largest display ad publisher with
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QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, “Scan Response Rates in National Magazines,” found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other mobile action codes at an average rate of 6.4 percent. The
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Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. This is part of a larger campaign by the national carrier which runs on the back of the fact that the LOTR and Hobbit triologies were shot in New Zealand. Smart campaign that utilizes the force
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Forrester released a great study in 2011 about Interactive Marketing in a forcast up to 2016. Specifically the report section I wanted to share was regarding amount spent in terms of budgets, and planning for those budgets. Here is that segment: By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today.
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<meta name=”description” content=”If you’d like to be the new Community Manager at Penguin Press, then please, help us cheer up this Penguin.” /> So starts the code for a great site built in HTML5 as a means to entice great prospective employees to apply for a job at Penguin Press. The job may be filled, but the site is still
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Android or iOS. Both have their fanatics. Which are you?
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