A great podcast from the CBC Radio show, The Age of Persuasion with Terry O’Reilly In the logical, rational, results driven world of advertising, some of the best creative ideas can be mighty difficult to sell to a client. From Saturday June 23, 2012: Leaving Your Mark (runs 27:30)
CRTC denies Bell’s bid to take over Astral; finds deal to be counter to public interest OTTAWA-GATINEAU, October 18, 2012 – Today, the Canadian Radio-television and Telecommunications Commission (CRTC) denied BCE’s application to acquire control of Astral Media’s television and radio services because it is not in the public interest. Astral Media operates 84 radio stations and 20 pay and
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Qwaya created an infographic in order to help you create Page posts that translate well into Page post ads, and is essentially a checklist for you to run through when creating Page posts that you might want to sponsor.
Something about this fellow in the current Southern Comfort ad campaign that makes me smile and think that this is going to be a larger item than a posted ad on YouTube in the weeks to come. Fall might be here, but I can always relive summer with my own doppelgänger. One of the comments sums this up the best:
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If you think that YouTube is a place where kids go to steal movies or adults waste time watching silliness, you are right. But that is not the only audience that is using YouTube. By far, the platform is a fantastic venue to showcase your product and market your business in a cost effective way that was unthinkable only a
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If you have lately noticed, there is a new addition for page managers called Facebook Offers. Here is a simple breakdown of what is entailed straight from Facebook. You may however read more if your questions are not answered here right on Facebook. Offers are only available to Pages with at least 400 likes. At this time, it’s not possible
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Every September 19th, our inner pirate is able to come alive thanks to the designation of that day being International Talk Like a Pirate Day. That day is coming soon and I thought a bit about the origins of this and the spread of what was an anecdote to an international event. …the day is the only holiday to come
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Here is an opportunity you should take advantage of. Data mining and sifter comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting events in the world. Click
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This video featuring Jeff Greenspoon from Spoke talks to the Globe and Mail about the 180 from GM to look at advertising on Facebook. Earlier this year, car giant GM said that they saw no value in ads on Facebook and pulled it’s campaign. Seems that they woke up. Or someone pulled their head from the sand.
Someone asked me today about ambient media. Looking it up on wikipedia, I got to thinking. Is this a way to advertising in the physical world in a social way? After all is not the grocery store just another social space? And if so then is not advertising on your shopping cart then a form of social media? Hmmm. Penny
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