Remember those old books as kids that you read a bit then had a decision to make? The following is an ad that in someways is not new. I seen this before but in this case it work. I am not sure why, whether it is the ‘backstage’ or under the radar emotive that comes forth. In any case, I
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Running ads on YouTube to promote your video is nothing new. Neither is paying attention to details. I ran across this ad on YouTube. Interested I clicked. What I got was a video that gave me zero value. Some of the comments showed that posting a video about what is in the food is not a great idea
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Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness, a study by Alex Wang, Ph.D. of the University of Connecticut (Stamford) explores use of interactive approaches as a way to increase efficacy of digital magazine advertising. These ads employ technology to deliver expandable, rollover, transitional, and over-the-page and games to the reader. We say reader in this case
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I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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Much ado about the Timeline and integrating the profile image to work with the cover photo has been made. But what about your app icons? Each app you make can have it’s own thumbnail image and associated small icon. While you cannot move where the Photos are, you can manage the page so that the last image up is
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No doubt you have seen the recent development with advertising – allowing you to determine if ads will continue to be shown to you or not. I don’t mean all ads, just those who are participating in this program. The value to this for the viewer is the minimizing of ads that they don’t want due to non interest
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Is your media budget in step with the rest of the industry? This infographic details the continuing shift in ad buys towards digital, leaving more traditional forms in the dust. 6S Marketing released this infographic and commented that SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital
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Marketplace ads, until March 31, had a 110×80-pixel image and 135 characters of copy. This is now changed to a 99×72-pixel image and 90 characters of body copy. According to Inside Facebook, Even though existing documentation on Facebook still refers to the 110×80 dimensions, the site seems to have already begun resizing images to 99×72 automatically. The company
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Until now, when you were not logged into Facebook and went to the home, you got a pretty straightforward login box with information on Facebook (what it is etc) or the new timeline. Now with pretty much the entire English speaking world knowing WTF Facebook is – even if they are not using it or on it – and
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Trying to convince their clients that “everything ages fast,” Brazilian ad agency Moma mocked up some hilarious vintage 1960s-style ads for Facebook, YouTube, and Skype. (Including charmingly broken Brazilian English.) The ads are currently being published in Meio & Mensagem, a Brazilian newspaper. – Gawker Funny thing is, where is the Google+? Maybe it’s not so prevelant in Brazil as
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