If you think that YouTube is a place where kids go to steal movies or adults waste time watching silliness, you are right. But that is not the only audience that is using YouTube. By far, the platform is a fantastic venue to showcase your product and market your business in a cost effective way that was unthinkable only a few short years ago.
YouTube has over 800 million unique visitors every month. That’s a lot of potential customers for your business. One businesses that took advantage of the platform is educational toy maker Rokenbok. With a shrinking traditional marketplace of specialty toy stores to show case their product, Rokenbok turned to YouTube with an inexpensive in-house studio.
With fun and educational videos, Rokenbok Toys was able to create entertaining in-store demos of their toys virtually. Today, the majority of their online sales come from YouTube channel viewers who make up more than half of their customer base.
Recent Comments