The Dove beauty brand is well known for pushing the envelope to show people as people and not models. This time they went too far though. They created what amounts to a Trojan and possibly illegal file in the form of a Photoshop actions file. Once downloaded the user expected it to create a glow effect but instead it reverted
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The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social media becomes more of our lives. Facebook is bringing brands closer to the consumer and letting the consumer take the controls with it comes to
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Advertising spending has been shifting to the Internet at a rapid rate, with the IAB reporting that online advertising in Q3 increased by 18% over last year. For the first three quarters of 2012, the increase was 15% — far greater than the increase of 3.8% in spending for all measured media during the same time period. The IAB
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This reflects a lot of what I have heard about the great effort by Tide to involve the actual teams and have a timely ad campaign, whilst GoDaddy got raked over the coals for their (IMHO) great reach out to show how looks are not everything.
A website I recently came across is not only useful but interesting. The backwards process of Whatthefont.com where one is trying to identify a font from a graphic, the website fontsinuse.com does a great job of cataloging images in category, format and font listing. The images are explained as to origin and also the fonts are listed. This could easily
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Facebook has taken the whole suggested like to the next level this week with interruptions in the news feed page with pages that your friends like. There seems to be as yet no real reason as to how or why the pages are suggested other than a random sample of pages liked by friends and paid for promotion. Not sure
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Neato Entertainment is a Halifax based company television production aficionado Michael-Andreas Kuttner, otherwise known in the fair city as M-A. Kuttner is a self described “Recovering TV producer. Interface designer, digital media strategist and these days, maker of Interactive TV.” Neato is in an alpha mode (my description) of a product which will be available for free for initially Android
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Dempsters Bread partnered in a very unique and funny way with comedian and actor Gerry Dee. Dee, a Canadian will also benefit from this, having just released a new book. The campaign involves Dee working at a juice bar where there is a supposed promotion on added vitamins to the juice. Customers are duped in a Candid Camera fashion to
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SAN FRANCISCO (AP) — Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users’ photos could appear in advertisements. The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media
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