Enguage, and independent agency, has recently release a new study A Review of Social Media’s Newest Sweetheart with regard to how “companies need to understand the role Pinterest will play, not just in their social mix, but also in their entire marketing program” before wadding into the fray. Read Study
Internal resources or farm it out. It is a big question these days as more companies are looking to take advantage of social media. Careful. It is not so easy as you think. This infographic from Mindflash can help guide you. Use the socialmedia tag to your right to find more articles to help you figure our your next steps
Read more…
As much as stats will shout out the value of social media, sometimes it still confounds me as to those who see it as only a waste of time where people only talk about what they ate for breakfast. Sort of like how everyone thought the Internet was for geeks and porn and would never be good for anything else
Read more…
Opinion pollster SodaHead surveyed 602 visitors to its site Feb. 16. about whether they experience Internet addiction, and found that many people are self-diagnosed addicts. Key word here – SELF diagnosis. Do most know what addiction is? Is being addicted to being online real? I watched a rerun of Third Rock from the Sun the other day where Dick discovered
Read more…
The following graphic released by Visual.ly shows some differences between U.S. and UK Pinterest users. American users tend to be slightly more towards the X generation women, while UK are more Millennias and male, however the big news is the use of the social curating site. The US is more about what the media talks of – home decor and
Read more…
Marketing to a younger demographic? Wondering if all the forms of media are making people more thoughtful, or just better at digesting and refereing to information. This interesting infographic shows how the reference to media is not always a deep connection with multiple devices. I would say there are a few cut and paste journalists out there that could learn
Read more…
Pinterest is big news. It is the fastest growing trafficing social platform in 2012 – known as a socail curating site. Recently in a Digital Marketer Pro press release on PRWeb.com,Pinterest was mentioned as to why marketers should be using it to drive traffic. “Here’s the thing, Google+ has been getting a ridiculous amount of attention (perhaps undeserved) over the
Read more…
Forget about getting in on the IPO. Only the very rich with accounts at JP Morgan or Chase would be getting any. And even then, not a lot according to some reports. Look to buy when it is triple the price when it finally comes out to everyone ;P. The rich get richer in these times folks.
The following is reposted (with some modification) from SimpliFlying with permission. While this is mostly about the airline industry, it gives a good snapshot on how one market segment is allocating resources when it comes to social media spending efforts. I feel that the comparison of dedicated to integrated models is however not really a comparison, but a breakdown. Not
Read more…
This fight is now happening in Canada under the proposed C11. One can be assured that the same folks arguing in favour of the flawed SOPA bill are also lobbying hard with the current Conservative government in Ottawa. (I refuse to call it by thier own brand name of the H####R Government.) Lets do a bit of “the end is
Read more…
Recent Comments