Archive for the interaction Tag

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Guest Commentary: Facebook Guidelines.

  A good friend of mine posted what I think has to be a response to the latest hoax which has some thinking that Facebook going public means that earlier copyright agreement are negated. CBSNews notes that ” Facebook members own the intellectual property (IP) that is uploaded to the social network, but depending on their privacy and applications settings,
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Being part of the video shoot, you can be in the video too.

@thestanfields interactive video for “Death & Taxes” uses Facebook Connect Canadian celtic rock band The Stanfields (not the underwear) has released an interactive video that gets you involved in the mix by bringing your own Facebook content into the video through Facebook Connect. I had the privilege of being in the actual video itself having been approached by someone who
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Rememberance is Social and Important

Veterans Affairs Canada has created a new Facebook app called I Remember which is a remembrance montage for its Canada Remembers page. Use the montage to view photos, videos, stories and messages from followers about Veterans, friends, family and other Canadians who have served in conflict and in peace, including messages of support to the men and women in uniform
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QR Performs over Direct Marketing Tactics

QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, “Scan Response Rates in National Magazines,” found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other mobile action codes at an average rate of 6.4 percent. The
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To the Land of Mordor. Fasten Your Seatbelts.

  Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. This is part of a larger campaign by the national carrier which runs on the back of the fact that the LOTR and Hobbit triologies were shot in New Zealand. Smart campaign that utilizes the force
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This Penguin is feeling a little lonely.

<meta name=”description” content=”If you’d like to be the new Community Manager at Penguin Press, then please, help us cheer up this Penguin.” /> So starts the code for a great site built in HTML5 as a means to entice great prospective employees to apply for a job at Penguin Press. The job may be filled, but the site is still
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Moving Fans from Pages to Stores

In my newsfeed today, someone shared this with his friends (including me) because it allowed more points in this game. Samsung Televisions has launched a contest with Angry Birds. The app allows you to play to win a Samsung Smart TV  with their  Angry Birds Check-in Challenge. This may work, or not. Part of the idea is that by using
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Leaving Your Mark

A great podcast from the CBC Radio show, The Age of Persuasion with Terry O’Reilly In the logical, rational, results driven world of advertising, some of the best creative ideas can be mighty difficult to sell to a client. From Saturday June 23, 2012: Leaving Your Mark (runs 27:30)

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Using YouTube to Market Your Products

If you think that YouTube is a place where kids go to steal movies or adults waste time watching silliness, you are right. But that is not the only audience that is using YouTube. By far, the platform is a fantastic venue to showcase your product and market your business in a cost effective way that was unthinkable only a
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Facebook Offers for Pages

If you have lately noticed, there is a new addition for page managers called Facebook Offers. Here is a simple breakdown of what is entailed straight from Facebook. You may however read more if your questions are not answered here right on Facebook. Offers are only available to Pages with at least 400 likes. At this time, it’s not possible
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