MarketingProfs partnered with the Content Marketing Institute have made available a report entitled: The State of B2B Content Marketing in North America. How effective are you as a business at creating engaging content. Content that can be used for marketing? Apparently most B2B marketers are spending more and using social platforms more, but they are not using content in
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According to a Nielsen’s U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets. Unit Ownership: Interesting that the penetration is high on HD but this reflects the ongoing decline in cost of entry for panel televisions. An emerging story here is the smart televisions – here labelled as Internet-enabled TVs. These
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By comScore With the widespread adoption of the Internet around the world came the rise of social networking as a global phenomenon. In March 2007, Social Networking as a category had a global audience of less than 500 million users, representing just 56 percent of the world’s online population. In those days, as Thomas Friedman put it, “‘Twitter’ was a
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Having reached a point where her business and personal life is in disarray because of business dealings with Loblaws, Amanda House took to YouTube to appeal directly to company president Galen Weston about past dealings and failures about her company YoPro and Loblaws. I first saw this when a friend on Facebook posted this. His comments ring true with regard
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I recieved this in the email inbox yesterday. On December 11, 2012, you’ll be getting the new LinkedIn profile, which has a simplified design, provides deeper insights, and surfaces new ways to connect and build relationships. You’ll also be one of the first to preview a new way to showcase rich content on your profile — like presentations, videos, documents,
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It’s no secret that when it comes to the Internet, Canadians pay higher prices for worse services than most countries in the industrialized world. This is largely because a handful of Big Telecom companies control upwards of 94% of the Internet service market in Canada, meaning that Canadians don’t have much real choice. Big Telecom’s grip on Canadian communications needs
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Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand, having been raised on Scotsburn. Turning to Facebook to see how the two stack up I noticed a big difference. I should
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“Add your favorite photos, videos, crazy stories, daydreams, nightmares, artwork, craftwork, ramblings, shoutouts & upcoming events. If it’s PBR related, put it on here.” Pabst Blue Ribbon Beer has done a great job at integrating social media onto their site. Beer drinkers are fickle and no doubt trying to get drinkers when they start rather than convert an older drinker
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Through a credit crunch, recession, housing crisis and jobless recovery, Americans find it hard to stay away from the stores come Thanksgiving weekend. Beginning on Black Friday – the day when retailers offer their biggest discounts in hopes that the revenues bring them “in the black” – and wrapping up with the online sales of Cyber Monday, the number
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Ford is out because he voted on a motion to keep donations in (his own promoted charity using the Mayor seat) back in 2010. Irony: he actually did not have to vote on the motion as the council voted on the monies raised as an error of judgement rather than abuse of office. It was the vote on that motion
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