Facebook has taken the whole suggested like to the next level this week with interruptions in the news feed page with pages that your friends like. There seems to be as yet no real reason as to how or why the pages are suggested other than a random sample of pages liked by friends and paid for promotion. Not sure
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MarketingProfs partnered with the Content Marketing Institute have made available a report entitled: The State of B2B Content Marketing in North America. How effective are you as a business at creating engaging content. Content that can be used for marketing? Apparently most B2B marketers are spending more and using social platforms more, but they are not using content in
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By comScore With the widespread adoption of the Internet around the world came the rise of social networking as a global phenomenon. In March 2007, Social Networking as a category had a global audience of less than 500 million users, representing just 56 percent of the world’s online population. In those days, as Thomas Friedman put it, “‘Twitter’ was a
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SAN FRANCISCO (AP) — Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users’ photos could appear in advertisements. The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media
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From Hubspot comes some unsurprising, but now substantiated info on rich email: Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting — but you also have to worry about how that email actually looks. On both desktops
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Having reached a point where her business and personal life is in disarray because of business dealings with Loblaws, Amanda House took to YouTube to appeal directly to company president Galen Weston about past dealings and failures about her company YoPro and Loblaws. I first saw this when a friend on Facebook posted this. His comments ring true with regard
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I recieved this in the email inbox yesterday. On December 11, 2012, you’ll be getting the new LinkedIn profile, which has a simplified design, provides deeper insights, and surfaces new ways to connect and build relationships. You’ll also be one of the first to preview a new way to showcase rich content on your profile — like presentations, videos, documents,
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It’s no secret that when it comes to the Internet, Canadians pay higher prices for worse services than most countries in the industrialized world. This is largely because a handful of Big Telecom companies control upwards of 94% of the Internet service market in Canada, meaning that Canadians don’t have much real choice. Big Telecom’s grip on Canadian communications needs
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As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising
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Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand, having been raised on Scotsburn. Turning to Facebook to see how the two stack up I noticed a big difference. I should
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