“Add your favorite photos, videos, crazy stories, daydreams, nightmares, artwork, craftwork, ramblings, shoutouts & upcoming events. If it’s PBR related, put it on here.” Pabst Blue Ribbon Beer has done a great job at integrating social media onto their site. Beer drinkers are fickle and no doubt trying to get drinkers when they start rather than convert an older drinker
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Through a credit crunch, recession, housing crisis and jobless recovery, Americans find it hard to stay away from the stores come Thanksgiving weekend. Beginning on Black Friday – the day when retailers offer their biggest discounts in hopes that the revenues bring them “in the black” – and wrapping up with the online sales of Cyber Monday, the number
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@thestanfields interactive video for “Death & Taxes” uses Facebook Connect Canadian celtic rock band The Stanfields (not the underwear) has released an interactive video that gets you involved in the mix by bringing your own Facebook content into the video through Facebook Connect. I had the privilege of being in the actual video itself having been approached by someone who
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QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, “Scan Response Rates in National Magazines,” found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other mobile action codes at an average rate of 6.4 percent. The
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Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. This is part of a larger campaign by the national carrier which runs on the back of the fact that the LOTR and Hobbit triologies were shot in New Zealand. Smart campaign that utilizes the force
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Forrester released a great study in 2011 about Interactive Marketing in a forcast up to 2016. Specifically the report section I wanted to share was regarding amount spent in terms of budgets, and planning for those budgets. Here is that segment: By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today.
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<meta name=”description” content=”If you’d like to be the new Community Manager at Penguin Press, then please, help us cheer up this Penguin.” /> So starts the code for a great site built in HTML5 as a means to entice great prospective employees to apply for a job at Penguin Press. The job may be filled, but the site is still
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In my newsfeed today, someone shared this with his friends (including me) because it allowed more points in this game. Samsung Televisions has launched a contest with Angry Birds. The app allows you to play to win a Samsung Smart TV with their Angry Birds Check-in Challenge. This may work, or not. Part of the idea is that by using
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Android or iOS. Both have their fanatics. Which are you?
A great podcast from the CBC Radio show, The Age of Persuasion with Terry O’Reilly In the logical, rational, results driven world of advertising, some of the best creative ideas can be mighty difficult to sell to a client. From Saturday June 23, 2012: Leaving Your Mark (runs 27:30)
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