Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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Note that in 2014, these app tabs have left the building. Facebook seems to want to frustrate the business and marketing sector every year or so. This is a good video to give you some over site. This is a republished article that has had major changes to it because of the removal of profile pages for apps which was
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On March 30, 2012 all Facebook pages will automatically get the new timeline design. Don’t Panic. There is time. First off, if you are having a good return on your page investment, carry on as usual. The addition of the timeline gives a few new items, takes some others away, but in general pulls together a lot of changes in
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Canada is #5 in terms of countries on Google+, but still the penetration is 2.46% of the population. A far cry behind Facebook. Now numbers are showing that overall, the largest type of users of the network is students – hovering around 20%. So does it still make sense to look at Google+ to help grow your brand? comScore is
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Updating your status on Facebook allows you to project a single message to a large audience. Your status is a reflection of who you are and what you do. You can update your status with press mentions, your latest blog entry, a new project you’re working on or your interest in a particular job. Based on your branding strategy, you’ll
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Not many things can be as hot topic responding as the issue around the fur trade. First let me make it clear, I am not wading into that debate! I am only using this as an example of how things can go wrong quickly in social media and this is a great example. Your company may very well sell lawn
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So now that you set up a twitter account, do you know what to do? When to do it? Why you are doing it when and how you are doing it? Follow Follow those who follow you. There is a magic threshold of where you follow more than follow you that will have you marked as a spam account. You
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Like Your PVR? Like your right to copy CDs or DVDs you bought for your own use? Right now that is all legal and prudent in Canada. Well folks PM Harper is saying NO – he wants to make that illegal. The Tories are screwing us by making sure that we can no longer tape, record, copy or otherwise enjoy
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These days it would not be a surprise to anyone if you have more than two or three accounts on a social network. Now the juggle comes in how to manage those different networks and how to keep grandma and your new beau separated. For Facebook, it is a little more of a pain as you have to subscribe the
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With the power of it’s search engine behind it, Google is making it harder to cheat about who you actually are – well in terms of your name anyway – on their new social platform Google+. This is an effort on part to stem the tide of spam accounts. Google’s user terms of service requires you to use your proper
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