Archive for the metrics Tag

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How Users are calculated

Having changed metrics, Google Analytics now considers Unique Visitors as Users and Vists as Sessions. I came across this post in the help about Users and thought it important enough to share with you, though you can certainly find it in the help. This first was brought to my attention when I logged in today and got a message that
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International Women’s Day – How Women Surf the Web

Comscore releases a chart in honour of International Women’s Day which looks at how women spend time on the web and found that Canada is ranked second just behind the US and very close statistically to the UK. The data is based on information from January 2013.  Perhaps it is a factor of mobile, but one would expect Asian and
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Facebook Page Insights Reporting Update

Facebook announced the following on February 22, 2013 which has me a little concerned. As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery. Ad Insights were
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Tablet Users Skew Older and Towards Upper Income Households

Today’s post comes directly from the comScore Data Mine. A free newsletter from metrics big wig comScore. “A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older
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HootSuite Partners with Adobe to Help Marketers Calculate Social Media ROI

[Being one who uses HootSuite and Adobe products. I thought it prudent, if even for my own historical interest, to post this press release. – textureweb] The integration between HootSuite™ Enterprise Social Media Management System and Adobe® Digital Marketing Suite connects social media messages to website conversions and stats; this integration brings social media practitioners the kind of measurement prevalent
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Social Media Metrics

Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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