
Having changed metrics, Google Analytics now considers Unique Visitors as Users and Vists as Sessions. I came across this post in the help about Users and thought it important enough to share with you, though you can certainly find it in the help. This first was brought to my attention when I logged in today and got a message that
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Comscore releases a chart in honour of International Women’s Day which looks at how women spend time on the web and found that Canada is ranked second just behind the US and very close statistically to the UK. The data is based on information from January 2013. Perhaps it is a factor of mobile, but one would expect Asian and
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Facebook announced the following on February 22, 2013 which has me a little concerned. As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery. Ad Insights were
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Today’s post comes directly from the comScore Data Mine. A free newsletter from metrics big wig comScore. “A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older
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[Being one who uses HootSuite and Adobe products. I thought it prudent, if even for my own historical interest, to post this press release. – textureweb] The integration between HootSuite™ Enterprise Social Media Management System and Adobe® Digital Marketing Suite connects social media messages to website conversions and stats; this integration brings social media practitioners the kind of measurement prevalent
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Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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From time to time I receive requests for measurement tools to measure the reach of a twitter account and it’s efficacy when it comes to the tweeting. While there is no one tool that can give you all the information you need, the following do a good job as a collection to let you know how you are doing. All
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