Digital Marketing encapsulates many forms of marketing that I believe belong really under one moniker. Social media, paid search, display and Facebook advertising, reach and analysis, content development (non-article based), peer review research and industry related blogging all work to further the goal of awareness of an organization. As marketing is about awareness, the aspect of digital marketing encapsulates creating
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As I have mentioned in previous posts, I am not at present able to upload any media. To me part of what I want and need to tell in my storytelling must include graphics. This has led me to not posting. It also has led me to a realiszation about the importance of this blog to me. I am unsure
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I really don’t mind sharing how I feel. It is incumbent on the post on Facebook, the email emoticons and the in person conversations I have. If I want to tell you I am just shitting on you – you know it. It’s in my demeanor or an email signed with a :P. What I am not happy with is
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You might have noticed a bit of a gap in the posts in the past few weeks as I took a break from writing to concentrate on some other urgent projects. Now back, let’s dig into something I heard about a few days ago. Since I don’t shop at the store, I was not aware that the retailer Abercrombie &
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PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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On the weekend, my daughter suggested that if she got over 10,000 likes, would I quit smoking. I was not sure that she could get this number as she did not mention where she was going to post it. So thanks to the power of social connectivity, I guess I have to at least give it a try. My daughter
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Sounds like that Newfoundland and Labrador government’s social media advisory train is off the track. First, opposition Gerry Rogers member was kicked out of the house because she would not apologize to Newfoundland and Labrador Premier Kathy Dunderdale for someone else’s Facebook posts on the group Kathy Dunderdale must GO!!!. Rogers says she was added to the group without her
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This infographic claims to have “a look at the social media landscape: innovations, problems, demographics, what’s missis and what comes next”. In some ways it does, but really I would see this as a good introductory item to use to explain the use of social media in today’s workplace and the difference that people make when using it for personal
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This following article first appeared in Mobile Marketer. I wanted to share it with you. It really sums up how important social is, how important mobile is – but most of all how these content and delivery platforms work together in a really tight symbiotic relationship today and going forward. SAN FRANCISCO – An eMarketer executive at the ad:tech San
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How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps this more traditional explanation of how important it is to be involved might help – if not directly then as an acedote to help those
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