Archive for the 'Opinion' Category

winter 3

Thar Be a Storm Brewin Billy

We are expecting a big winter storm here on the Canadian East Coast. I noticed that we have a good humour when it comes to this weather and thought I would share. The folks used are public figures btw.   And then of course there is this one – remember it is climate CHANGE not global WARMING.  

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Failed Social Media Sites [INFOGRAPHIC]

Top 10 Failed Social Media Sites from mylife.com is an infographic detailing some familiar social media failure. Is Google+ something that should be on this list? Google doesn’t think so, but I kinda agree.

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The Big Mac Index – Not a Flash in the Digital Pan

From The Economist, the Big Mac tool assumes that the same product should be the same price in various markets. The came up with that one product being a Big Mac as it is a very widely distributed consumer product. Looking at Canada, it reflects our growing economy and dollar strength. Take a look at Austrailia as well. A similar
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fontsinuse

The Font Game

A website I recently came across is not only useful but interesting. The backwards process of Whatthefont.com where one is trying to identify a font from a graphic, the website fontsinuse.com does a great job of cataloging images in category, format and font listing. The images are explained as to origin and also the fonts are listed. This could easily
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Music and the Shore #facebookfail

In somewhat the same vein as an article earlier this week, here I want to make a few points about how Facebook is pushing more the ‘pages I might like”. Today I was recommended a page to like. That is the page you see above. After I liked the page, up came the recommendations of other pages. Now this particular
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Like and Comment this Post

It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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Page You Might Like

A Page You Might Like

Facebook has taken the whole suggested like to the next level this week with interruptions in the news feed page with pages that your friends like. There seems to be as yet no real reason as to how or why the pages are suggested other than a random sample of pages liked by friends and paid for promotion. Not sure
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The State of B2B Content Marketing in North America [INFOGRAPHIC]

  MarketingProfs partnered with the Content Marketing Institute have made available a report entitled:  The State of B2B Content Marketing in North America. How effective are you as a business at creating engaging content. Content that can be used for marketing? Apparently most B2B marketers are spending more and using social platforms more, but they are not using content in
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Pearltrees. Social Worthy? Nah.

Pearltrees allows you to bookmark sites just like StumbleUpon. It mixes that function with the pinning and organizing approach of Pinterest. You can post notes and photos as well as the URLs, which are referred to as ‘pearls’. The folders you put them in and organize heirachically are called ‘pearltrees. You can then engage in an open curation of the
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dempstersdee

Toasted: Dempsters Partners with Dee

Dempsters Bread partnered in a very unique and funny way with comedian and actor Gerry Dee. Dee, a Canadian will also benefit from this, having just released a new book. The campaign involves Dee working at a juice bar where there is a supposed promotion on added vitamins to the juice. Customers are duped in a Candid Camera fashion to
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