This following article first appeared in Mobile Marketer. I wanted to share it with you. It really sums up how important social is, how important mobile is – but most of all how these content and delivery platforms work together in a really tight symbiotic relationship today and going forward. SAN FRANCISCO – An eMarketer executive at the ad:tech San
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How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps this more traditional explanation of how important it is to be involved might help – if not directly then as an acedote to help those
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The following article outtakes from Leanne Italie of The Associated Press. While some may still be in the dark as to what the red and pink equal sign is, the article covers that aspect, however it is a bit trite in a sense that it questions the power of social media and sees people using this as a social moniker
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The Dove beauty brand is well known for pushing the envelope to show people as people and not models. This time they went too far though. They created what amounts to a Trojan and possibly illegal file in the form of a Photoshop actions file. Once downloaded the user expected it to create a glow effect but instead it reverted
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Facebook to me is a richer experience on the desktop than on the mobile device. I can share, comment better and more in the browser than the app. Instead of adding more function to the app, Facebook announced today that Inspired by mobile: Now the best parts of Facebook for mobile are on the web, too. Basically it comes down
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Facebook announced the following on February 22, 2013 which has me a little concerned. As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery. Ad Insights were
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There has been a local story that has really taken hold here in the port city. Halifax has always been a rough town. With a large number of late night drinking establishments, a large contingent of students and a local population that has a history of somewhat an affinity for the drink, this story is certainly one that resonates. Before
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The numbers are in for the Obama inauguration. Roughly 20.5 million tuned in to see the President’s second inauguration according to numbers watcher Neilsen. As these events go, it was the second lowest viewership for a second inauguration (Bush in 2005 was the lowest), quite a ways back from Nixon’s in 1973, which was the highest at 32 million. So
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Alexander Keith’s asked on Facebook “Happy Valentine’s Day. Will you be sharing a Keith’s with someone special tonight?” on Valentine’s Day this year. I am not sure if the demographic they are reaching out to is particularly tied to having a cold one with someone special. Perhaps more of a wine variety? Interesting the comments that they got back in
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Matt Damon, co-founder of Water.org and award winning actor and activist created a bit of a stir with his PSA done in mockumentary style to raise awareness about the plight of millions of people who lack clean water and basic sanitation, is taking a stand for the water crisis. Watch his announcement and support the strike by signing up
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