Archive for the 'Social Media 101' Category

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10 Complimentary White Papers

The fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working. In Learning LinkedIn from the Experts, five LinkedIn specialists provide
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Facebook Upgrades Photoviewer

Last week, Facebook announced updates to their photo viewer, including high-resolution photos and fullscreen viewing. High-Resolution Photos Now the photo viewer will automatically display photos in the highest resolution possible. On a large display, this can be up to 4 times bigger than before. Fullscreen View Now you can expand the photo viewer to take up your entire computer screen.
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Over 50 Set Using more Social Media in Halifax Study. Quell Surprise?

The main question is, is the older demographic using Facebook more than before, or it is just the last demographic to saturate itself with the use of social media. A recent study in the Halifax edition of Metro somewhat answers that. And somewhat doesn’t. From Metro Halifax [March 23, 2012] The faces on Facebook appear to be getting older. According
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Social Media Training Guide [INFOGRAPHIC]

Internal resources or farm it out. It is a big question these days as more companies are looking to take advantage of social media. Careful. It is not so easy as you think. This infographic from Mindflash can help guide you. Use the socialmedia tag to your right to find more articles to help you figure our your next steps
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A Lesson in Tweet Reach

Yesterday in the article Social Media Metrics I talked about the best type of metrics for tweeting. One of the things I like to do with this blog is tweet the posts to my followers. Using the simple hashtags for the relevant information of #facebook and #twitter and also mentioning the source of the original information that formulated my article
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Social Media Metrics

Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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Is Your CEO Socially Engaged? [INFOGRAPHIC]

As much as stats will shout out the value of social media, sometimes it still confounds me as to those who see it as only a waste of time where people only talk about what they ate for breakfast. Sort of like how everyone thought the Internet was for geeks and porn and would never be good for anything else
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Make a new tab with a native Facebook App

Note that in 2014, these app tabs have left the building. Facebook seems to want to frustrate the business and marketing sector every year or so. This is a good video to give you some over site.  This is a republished article that has had major changes to it because of the removal of profile pages for apps which was
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Too Many Posts to Your Timeline Creates Havoc to Like

Yesterday I received a lot of posts on my Facebook wall as it was my birthday. What the problem was, was that I could not readily access to see who was posting, or to like each post because of the volume. This got me thinking of how this really is a limitation for someone who might have upwards to 5000
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Facebook Pages Timeline Migration Guide

On March 30, 2012 all Facebook pages will automatically get the new timeline design. Don’t Panic. There is time. First off, if you are having a good return on your page investment, carry on as usual. The addition of the timeline gives a few new items, takes some others away, but in general pulls together a lot of changes in
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