Archive for the 'Social Media 101' Category

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Facebook Leaving Google+ in the Dust with Minutes Spent

Canada is #5 in terms of countries on Google+, but still the penetration is 2.46% of the population. A far cry behind Facebook. Now numbers are showing that overall, the largest type of users of the network is students – hovering around 20%. So does it still make sense to look at Google+ to help grow your brand? comScore is
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Q & A: How will the country’s copyright laws affect Canadians?

This article first appeared in Global News : Global Edmonton TORONTO – On Jan. 19, Canadians watched in awe as key players in the digital world – Wikipedia, Wired, WordPress and Mozilla to name a few – orchestrated what has been dubbed the “largest protest in history.” The tech companies teamed up in an effort to raise awareness about two
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Don Draper’s Social Media Blitz

Trying to convince their clients that “everything ages fast,” Brazilian ad agency Moma mocked up some hilarious vintage 1960s-style ads for Facebook, YouTube, and Skype. (Including charmingly broken Brazilian English.) The ads are currently being published in Meio & Mensagem, a Brazilian newspaper. – Gawker Funny thing is, where is the Google+? Maybe it’s not so prevelant in Brazil as
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Taking a Look at Facebook Events

By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand. You can use it to promote almost anything; it only needs to be something related to a specific date and a location. It doesn’t have to be a traditional event though. You can use it to promote a product launch,
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Can Pinterest Drive Traffic?

Pinterest is big news. It is the fastest growing trafficing social platform in 2012 – known as a socail curating site. Recently in a Digital Marketer Pro press release on PRWeb.com,Pinterest was mentioned as to why marketers should be using it to drive traffic.  “Here’s the thing, Google+ has been getting a ridiculous amount of attention (perhaps undeserved) over the
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A Tale of Two Grammys on Twitter

On Friday, February 10, 2012 Twitter announced that “This Sunday night the 54th annual GRAMMYs will air on CBS. As with so many other live events on TV, one of the best ways to experience the show is to follow the conversation on Twitter. When the show starts, use #GRAMMYs to see what the world is saying about the performances,
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Updating Your Own Facebook Status

Updating your status on Facebook allows you to project a single message to a large audience. Your status is a reflection of who you are and what you do. You can update your status with press mentions, your latest blog entry, a new project you’re working on or your interest in a particular job. Based on your branding strategy, you’ll
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An Average Day on Facebook [INFOGRAPHIC]

With more marketers looking to expand brand awareness on social platforms, Facebook seems like a good place to start. Indeed it has the capacity to deliver the eyeballs in a qualitative way more than any traditional manner. Not uprising is the increase in the average age over the two years from 2008 to 2010. Remembering that the media age of
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