Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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Note that in 2014, these app tabs have left the building. Facebook seems to want to frustrate the business and marketing sector every year or so. This is a good video to give you some over site. This is a republished article that has had major changes to it because of the removal of profile pages for apps which was
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Yesterday I received a lot of posts on my Facebook wall as it was my birthday. What the problem was, was that I could not readily access to see who was posting, or to like each post because of the volume. This got me thinking of how this really is a limitation for someone who might have upwards to 5000
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Blais DiPersia, Product Designer at Facebook explains some of the nuances of Facebook’s design with regard to Pages with the new Timeline.
On March 30, 2012 all Facebook pages will automatically get the new timeline design. Don’t Panic. There is time. First off, if you are having a good return on your page investment, carry on as usual. The addition of the timeline gives a few new items, takes some others away, but in general pulls together a lot of changes in
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By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand. You can use it to promote almost anything; it only needs to be something related to a specific date and a location. It doesn’t have to be a traditional event though. You can use it to promote a product launch,
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Everyone should have a Facebook branding strategy and it should be based not only on the audience you’re targeting, but your overall life goals. Depending on who you are, where you are in your career, what you’re passionate about and an expert in, you’ll want to brand yourself differently. If you haven’t signed up for Facebook, then you have a
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Since this is the first post by this page, I am thinking that they are using this photo to make things viral for their page, rather than any statement on animal cruelty. The image is shocking, but the source is not known. The subject matter is off topic with the page. If it the page had many posts and
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All too often in Facebook I see posts as the following format. There is wasted opportunity by posting in this manner and also the inclusion of the URL is just plain ugly. Facebook has not made it easy to figure out, but you can make this a lot better. Not to mention I don’t even see the post title
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Update your status at least daily. What is your company doing or working on? Ask your fans a question or if they need help with something specific. The status updates feed into your fans Facebook home page and helps you to create awareness by keeping you or your company / product name in front of them. Ask questions; create a
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