Archive for the reach Tag

feature rokenbok

Using YouTube to Market Your Products

If you think that YouTube is a place where kids go to steal movies or adults waste time watching silliness, you are right. But that is not the only audience that is using YouTube. By far, the platform is a fantastic venue to showcase your product and market your business in a cost effective way that was unthinkable only a
Read more…

facebook offers 1

Facebook Offers for Pages

If you have lately noticed, there is a new addition for page managers called Facebook Offers. Here is a simple breakdown of what is entailed straight from Facebook. You may however read more if your questions are not answered here right on Facebook. Offers are only available to Pages with at least 400 likes. At this time, it’s not possible
Read more…

feature twitaholic

So Who is in Your Neck of the Woods on Twitter?

  Ever wonder how you stack up against other tweeters in your city? Twitaholic allows you to do just that. A rather simple tool that can rank by number of followers is great, but remember that a large number of followers does not alone make success on twitter. Other things such as mentions, retweet and reach are more important. If
Read more…

feature macka

Peter MacKay #SleptThroughHistoryClass

Peter MacKay slept through history class. He must have. His information about the French and the War of 1812 is shameful and for being the National Minister of Defense it is utterly nexcusable. Last week during a speech at the French Embassy in Ottawa, the Defence Minister suggested the French supported the British during the War of 1812. MacKay’s office
Read more…

feature tony hawk

Time Spent on YouTube [Video]

Skateboarding legend Tony Hawk shows in a great visual way that only he can how time spent on YouTube increased 88% in 2011 v. 2010.    

PINTREST INFO GRAPHIC AW

Pinterest at 25 (months) [INFOGRAPHIC]

  The demograpic of Pinners is changing as the site garners more users. Pinterest is now 25 months old since launch. In March of this year, it  served 2.3 billion page impressions to 4 million unique visitors each day.  Tamba from the UK has produced this infographic with the latest numbers.  

feature tweetreach

TweetReach Changes its Dashboard

  I meant to post this earlier in the month.  For those of you who use TweetReach as a way to measure your performance of your twitter feed, the metrics have changed for the better. Previously, this is what you had been given on a hash tag, account or word (not showing the most relevant recent tweets associated with the
Read more…

digital-marketing-budget-trends-2012

How Much of your Media Budget is for Digital? Social?

  Is your media budget in step with the rest of the industry? This infographic details the continuing shift in ad buys towards digital, leaving more traditional forms in the dust. 6S Marketing released this infographic and commented that SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital
Read more…

Twitter-Facts-Figures-and-Statistics-2012-Infographic

Twitter Stats at Six [INFOGRAPHIC]

Twitter is usually seen as the country cousin to more popular Facebook and other social platforms, but with the integration of hashtags in popular culture – most notably news and current affairs programs, it is becoming not only a news spreader, but a news maker with many stories breaking on the platform. Arab Spring anyone? Some of the interesting  numbers
Read more…

feature internet mice

The Internet in Society: Empowering or Censoring Citizens?

Evgeny Morozov presents an alternative take on ‘cyber-utopianism’ – the seductive idea that the internet plays a largely emancipatory role in global politics. Exposing some idealistic myths about freedom and technology (during Iran’s ‘twitter revolution’ fewer than 20,000 Twitter users actually took part), Evgeny argues for some realism about the actual uses and abuses of the internet.