Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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As much as stats will shout out the value of social media, sometimes it still confounds me as to those who see it as only a waste of time where people only talk about what they ate for breakfast. Sort of like how everyone thought the Internet was for geeks and porn and would never be good for anything else
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Note that in 2014, these app tabs have left the building. Facebook seems to want to frustrate the business and marketing sector every year or so. This is a good video to give you some over site. This is a republished article that has had major changes to it because of the removal of profile pages for apps which was
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Canada is #5 in terms of countries on Google+, but still the penetration is 2.46% of the population. A far cry behind Facebook. Now numbers are showing that overall, the largest type of users of the network is students – hovering around 20%. So does it still make sense to look at Google+ to help grow your brand? comScore is
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By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand. You can use it to promote almost anything; it only needs to be something related to a specific date and a location. It doesn’t have to be a traditional event though. You can use it to promote a product launch,
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Everyone should have a Facebook branding strategy and it should be based not only on the audience you’re targeting, but your overall life goals. Depending on who you are, where you are in your career, what you’re passionate about and an expert in, you’ll want to brand yourself differently. If you haven’t signed up for Facebook, then you have a
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On Friday, February 10, 2012 Twitter announced that “This Sunday night the 54th annual GRAMMYs will air on CBS. As with so many other live events on TV, one of the best ways to experience the show is to follow the conversation on Twitter. When the show starts, use #GRAMMYs to see what the world is saying about the performances,
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The federal Conservative government in Canada is set to pass lawful access legislation that will allow law enforcement (or any government agency) to, without warrant and without any legal precedent, to force ISP and telecoms to provide personal information on any Canadian. This is not limited to a computer, but also extends to mobile devices. This is a cost that
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New Survey Shows Highly Connected SocialMoms Prefer Intimacy Over Virtual Connections This Valentine’s Day SAN FRANCISCO, Feb 13, 2012 (BUSINESS WIRE) — If given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by
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Not many things can be as hot topic responding as the issue around the fur trade. First let me make it clear, I am not wading into that debate! I am only using this as an example of how things can go wrong quickly in social media and this is a great example. Your company may very well sell lawn
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