Facebook sent out this message to Page owners in the weekly page update. I usually ignore this email as it mostly is just stats that one can access in more depth from the page: Hi, On April 26, we will be updating the size of the profile picture on all Pages. We are letting you know about this small change
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Social Media Examiner has released it’s fourth annual social media study – the 2012 Social Media Marketing Industry Report. Over 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Included in the report is: What social networks marketers will focus on in the future The top 10 social
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Recommend Who Does Social Media For Your Company The first step of choosing who does social media for your company is deciding between doing it internally, hiring a consultant to do it, or a combination. You can shorten your learning curve with social media consultants who can train you and help identify online communities where your clients already gather. But
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Set Realistic Expectations Because social media revolves around so many free tools, and because it has become the darling of marketing hipsters everywhere, expectations run high. So you also need to help your team understand there’s no guarantee it will be a silver bullet. Tell them things like: Social media is not a panacea: if your company or product sucks,
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Plan A Timeline Of Steps You can’t just push a button and have a full-fledged social media marketing program running full-swing. But management won’t wait forever, either. Give them an idea of what your steps will be, which may include: Time to define goals, objectives, and strategy Time to get trained on social media Time to determine team, either internally,
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List Tangible Business Goals If you don’t already have a social media plan, it’s very possible that your top management fears that social media is only a plaything. You have to show them you mean business. Tell them how you will use social media activities to: Build awareness Strengthen relationships with clients, prospects, and influencers Better understand your buyers Improve
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Define Social Media Because social media is such a nebulous thing for many, you need to put concise parameters on what it is. However, don’t start your plan with the definition of social media because it’s not as exciting as the first section about the big opportunity. Get their attention first, and then you can go Webster on them. Include
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Paint The Picture of The Big Opportunity of Social Media Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan a few years ago, you would have leaned on the endorsement of old media with quotes like this: “Consumers are flocking to
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Enguage, and independent agency, has recently release a new study A Review of Social Media’s Newest Sweetheart with regard to how “companies need to understand the role Pinterest will play, not just in their social mix, but also in their entire marketing program” before wadding into the fray. Read Study
The fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working. In Learning LinkedIn from the Experts, five LinkedIn specialists provide
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