Archive for the research Tag

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Segmenting the Social Within Us [INFOGRAPHIC]

  I always likened twitter to a formal get together in your living room with your financial advisor and Facebook to the kitchen. I would add that for LinkedIn, think of it as a long running self made marketing plan for your future employer to peruse. As for Google+? Come on, do you ever check that account? Expert finder resource
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Oh Behave! Who’s Worse: Teens or Adults? [Infographic]

  As one would expect, teens are more likely to be harsh and rude with their social contacts online just as in real life. Adults however still have some tendencies to act like kids when it comes to behaving.

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For Those About to Blog – We Salute You

Social Media Examiner posted a new article today about blogging entitled “4 Ways to Create Content That Sells”. I found this to be a great read and the link is below, so I will not labour the point and go through it point by point, however there is one part of the article that stands out to me. The article
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Mobile Metrics and Social Misreporting

A new white paper by Third Door Media and distributed by Adobe’s Digital Marketing has looked into the relationship of social media and mobile. When you are on your mobile, accessing an app is not the same experience as on the desktop. The newsfeed is different, pages are not as present and of course there is no advertising. For now. According
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Facebook Brand Fans are Brand Advocates

I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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Pinterest at 25 (months) [INFOGRAPHIC]

  The demograpic of Pinners is changing as the site garners more users. Pinterest is now 25 months old since launch. In March of this year, it  served 2.3 billion page impressions to 4 million unique visitors each day.  Tamba from the UK has produced this infographic with the latest numbers.  

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TweetReach Changes its Dashboard

  I meant to post this earlier in the month.  For those of you who use TweetReach as a way to measure your performance of your twitter feed, the metrics have changed for the better. Previously, this is what you had been given on a hash tag, account or word (not showing the most relevant recent tweets associated with the
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Twitter Stats at Six [INFOGRAPHIC]

Twitter is usually seen as the country cousin to more popular Facebook and other social platforms, but with the integration of hashtags in popular culture – most notably news and current affairs programs, it is becoming not only a news spreader, but a news maker with many stories breaking on the platform. Arab Spring anyone? Some of the interesting  numbers
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Earth to Social Times: Pinterest is Not in Decline

  Social Times ran an article Pinterest’s Facebook App Is Losing Users – What Happened? today. The article says: The number of daily average users (DAU) had peaked at 1.3 million on April 18, which is also the day that Pinterest released an improved version of its iOS app. But the numbers dropped dramatically on April 20 after Pinterest tightened
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Nova Scotia MLA Asks for Action on Employers Demanding Passwords

A private members bill from opposition Liberal MLA, Andrew Younger, is being considered by the Nova Scotia provincial government. The bill would make it illegal for employers to ask from current or prospective employees for their social media passwords. The bill was tabled on April 23, 2012 as a way to help alleviate privacy concerns on this matter. Much ado
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