Archive for the research Tag

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Over 50 Set Using more Social Media in Halifax Study. Quell Surprise?

The main question is, is the older demographic using Facebook more than before, or it is just the last demographic to saturate itself with the use of social media. A recent study in the Halifax edition of Metro somewhat answers that. And somewhat doesn’t. From Metro Halifax [March 23, 2012] The faces on Facebook appear to be getting older. According
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Social Media Training Guide [INFOGRAPHIC]

Internal resources or farm it out. It is a big question these days as more companies are looking to take advantage of social media. Careful. It is not so easy as you think. This infographic from Mindflash can help guide you. Use the socialmedia tag to your right to find more articles to help you figure our your next steps
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Is Your CEO Socially Engaged? [INFOGRAPHIC]

As much as stats will shout out the value of social media, sometimes it still confounds me as to those who see it as only a waste of time where people only talk about what they ate for breakfast. Sort of like how everyone thought the Internet was for geeks and porn and would never be good for anything else
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Make a new tab with a native Facebook App

Note that in 2014, these app tabs have left the building. Facebook seems to want to frustrate the business and marketing sector every year or so. This is a good video to give you some over site.  This is a republished article that has had major changes to it because of the removal of profile pages for apps which was
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Facebook Leaving Google+ in the Dust with Minutes Spent

Canada is #5 in terms of countries on Google+, but still the penetration is 2.46% of the population. A far cry behind Facebook. Now numbers are showing that overall, the largest type of users of the network is students – hovering around 20%. So does it still make sense to look at Google+ to help grow your brand? comScore is
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UK vs. US on Pinterest [INFOGRAPHIC]

The following graphic released by Visual.ly shows some differences between U.S. and UK Pinterest users.  American users tend to be slightly more towards the X generation women, while UK are more Millennias and male, however the big news is the use of the social curating site. The US is more about what the media talks of – home decor and
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A Tale of Two Grammys on Twitter

On Friday, February 10, 2012 Twitter announced that “This Sunday night the 54th annual GRAMMYs will air on CBS. As with so many other live events on TV, one of the best ways to experience the show is to follow the conversation on Twitter. When the show starts, use #GRAMMYs to see what the world is saying about the performances,
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Getting Page Likes the Wrong Way

  Since this is the first post by this page, I am thinking that they are using this photo to make things viral for their page, rather than any statement on animal cruelty. The image is shocking, but the source is not known. The subject matter is off topic with the page. If it the page had many posts and
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Allocating Resources to Social Media [INFOGRAPHIC]

The following is reposted (with some modification) from SimpliFlying with permission. While this is mostly about the airline industry, it gives a good snapshot on how one market segment is allocating resources when it comes to social media spending efforts. I feel that the comparison of dedicated to integrated models is however not really a comparison, but a breakdown. Not
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