Archive for the social platforms Tag

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Integration of Social in Web Branding

“Add your favorite photos, videos, crazy stories, daydreams, nightmares, artwork, craftwork, ramblings, shoutouts & upcoming events. If it’s PBR related, put it on here.” Pabst Blue Ribbon Beer has done a great job at integrating social media onto their site. Beer drinkers are fickle and no doubt trying to get drinkers when they start rather than convert an older drinker
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Guest Commentary: Facebook Guidelines.

  A good friend of mine posted what I think has to be a response to the latest hoax which has some thinking that Facebook going public means that earlier copyright agreement are negated. CBSNews notes that ” Facebook members own the intellectual property (IP) that is uploaded to the social network, but depending on their privacy and applications settings,
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A History of Social Media – Not [Infographic]

Copyblogger states that … the concept behind Facebook, LinkedIn, and other social networking tools isn’t new. These sites just give us new, sexy, and easy-to use ways to do what we’ve always wanted to do online — exchange ideas and information. The Internet has always been social, and it always will be. Still not convinced? I am not so sure
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Using YouTube to Market Your Products

If you think that YouTube is a place where kids go to steal movies or adults waste time watching silliness, you are right. But that is not the only audience that is using YouTube. By far, the platform is a fantastic venue to showcase your product and market your business in a cost effective way that was unthinkable only a
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Pirates and the Social Realm

Every September 19th, our inner pirate is able to come alive thanks to the designation of that day being International Talk Like a Pirate Day. That day is coming soon and I thought a bit about the origins of this and the spread of what was an anecdote to an international event. …the day is the only holiday to come
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Halifax musician and songwriter Dave Carroll of United Breaks Guitars. The World Wrestling Entertainment had his famous video removed from YouTube, claiming copyright infringement. (Chronicle Herald)

Censorship Raises it’s Head as Copyright Infringement

Halifax musician and songwriter Dave Carroll, of United Breaks Guitars fame, is relieved he won’t have to climb into the wrestling ring. “I was threatening to start taking anabolic steroids ’cause I’m only 175 pounds. If I have to go up to those guys, I have to gain some weight,” he joked Monday. Carroll’s famous music video, in which he
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Obama vs. Romney Tweetstorming [INFOGRAPHIC]

Whenever there is an impending election south of the border I tend to start being a news hound. I find the especially the race to the Whitehouse much more interesting than the elections held here. That said, let’s take a look at how the two candidates are faring on twitter. The following infographic is from Social media analysis firm PeekAnalytics.
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Segmenting the Social Within Us [INFOGRAPHIC]

  I always likened twitter to a formal get together in your living room with your financial advisor and Facebook to the kitchen. I would add that for LinkedIn, think of it as a long running self made marketing plan for your future employer to peruse. As for Google+? Come on, do you ever check that account? Expert finder resource
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Social Media is not a Quiet Playground

On Sunday, June 3, 2012, the Montreal Gazette published a story about internationally sought and alleged killer Luka Magnotta. The kicker was that the picture that accompanied the article was from Magnotta’s Facebook page and featured him holding a Labatt beer in a very visible manner. Labatt took offence to the photo and referred to it as being “highly denigrating”
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Facebook Brand Fans are Brand Advocates

I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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