oranges and one apple

An Average Day on Facebook [INFOGRAPHIC]

With more marketers looking to expand brand awareness on social platforms, Facebook seems like a good place to start. Indeed it has the capacity to deliver the eyeballs in a qualitative way more than any traditional manner. Not uprising is the increase in the average age over the two years from 2008 to 2010. Remembering that the media age of
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dog server

Getting Page Likes the Wrong Way

  Since this is the first post by this page, I am thinking that they are using this photo to make things viral for their page, rather than any statement on animal cruelty. The image is shocking, but the source is not known. The subject matter is off topic with the page. If it the page had many posts and
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manage social team

Allocating Resources to Social Media [INFOGRAPHIC]

The following is reposted (with some modification) from SimpliFlying with permission. While this is mostly about the airline industry, it gives a good snapshot on how one market segment is allocating resources when it comes to social media spending efforts. I feel that the comparison of dedicated to integrated models is however not really a comparison, but a breakdown. Not
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SOAP Shoplifting

Why did Hollywood fight hard against SOPA? [INFOGRAPHIC]

This fight is now happening in Canada under the proposed C11. One can be assured that the same folks arguing in favour of the flawed SOPA bill are also lobbying hard with the current Conservative government in Ottawa. (I refuse to call it by thier own brand name of the H####R Government.) Lets do a bit of “the end is
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Spam

Identifying Spam Comments on Your Blog

If you have a blog, don’t be deceived by auto posts that can fool the new comer. This blog runs on WordPress and I have ping’s turned off, but still comments come in. Like I do, you might want to set comments to moderated so your comments are not completely full of crap and you can manage them effectively.  The
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Legal Feature

What is PIPEDA?

I have recieved quite a few querys as to what is PIPEDA and what is the jist of it. Below is a good article reproduced from canadian-money-advisor.ca which should help. PIPEDA stands for The Personal Information Protection and Electronic Documents Act. It is a Canadian law that was formulated to protect privacy of internet users. It helps in controlling online
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Feature Pinterest

Pinterest. A Social Platform on a Metoric Rise.

I recently received this blog suggestion: Pinterest – what is it? Kind of looks to me like a new for of digg or reddit, but I haven’t explored it that much yet?.  So here goes. Pinterest is a basically what it says it is – a social platform tomake different boars and attach or pin interesting posts much like your
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burden of proof

Brand Attacks on Social Media – Back it up and React

Not many things can be as hot topic responding as the issue around the fur trade. First let me make it clear, I am not wading into that debate! I am only using this as an example of how things can go wrong quickly in social media and this is a great example. Your company may very well sell lawn
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Facebook photo album detail

Facebook Improves Photo Uploading

I am not sure when Facebook upgraded their photo album uploading tool as lately I have been just posting a photo here and there through my iPhone app. The weekend however gave me a chance to create a new album as I had some photos to upload from my son’s hockey tournament.   Here are some of the things that
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