On the weekend, my daughter suggested that if she got over 10,000 likes, would I quit smoking. I was not sure that she could get this number as she did not mention where she was going to post it. So thanks to the power of social connectivity, I guess I have to at least give it a try. My daughter
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Sounds like that Newfoundland and Labrador government’s social media advisory train is off the track. First, opposition Gerry Rogers member was kicked out of the house because she would not apologize to Newfoundland and Labrador Premier Kathy Dunderdale for someone else’s Facebook posts on the group Kathy Dunderdale must GO!!!. Rogers says she was added to the group without her
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In South Africa, business practices in the advertising industry have clients create briefs for the agency. I say this as at first I was not sure what the process being described was. The following is from their post on Vemo. I found it to be not only interesting, but a great creative solution to spur business solutions. Think of RFPs
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Earlier I had posted about an ad on Kijiji regarding a dishwasher (“Beautiful Sears Kenmore dishwasher -or a really nice boat anchor”). It was not necessarily for sale, but it did highlight the plight of Shauna Jones and Gerry LeBlanc regarding the old run around from Sears. Seems that the Sears reputation for standing by their products and service is
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Now that the dust has settled from the coronation of Justin Trudeau as the new leader of the Liberal Party of Canada, it will be interesting if the Trudeau team can capitalize on the interest surrounding the new leader that is buzzing on social media. Like anyone ‘new’ they tend to steal the spotlight from others for a period of
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This following article first appeared in Mobile Marketer. I wanted to share it with you. It really sums up how important social is, how important mobile is – but most of all how these content and delivery platforms work together in a really tight symbiotic relationship today and going forward. SAN FRANCISCO – An eMarketer executive at the ad:tech San
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Look folks the idea of mobile as an advertising is ridiculous. I mean who uses a phone to shop. The only time I use a phone to shop is with the shopping channel. Or so goes the thinking of those who diss mobile marketing. I believe it is those who are afraid or do not understand newish (come on mobile
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How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps this more traditional explanation of how important it is to be involved might help – if not directly then as an acedote to help those
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If you really need a service to tell you not to tweet about things like how you hate your job or boss, then you are definitely ripe for being a twidiot – my coin for an idiot on twitter. One who fell out of the stupid tree and hit every branch on the way down. The website FireMe! attempts to
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Last week I had the chance to participate in the forum regarding a local infrastructure topic. The CBC was hosting a forum and it was webcast as well as carried on the radio and the snippet of when I spoke at the 30:30 minute mark made it on the news. While not all digital in nature, the reason I came
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