Remember those old books as kids that you read a bit then had a decision to make? The following is an ad that in someways is not new. I seen this before but in this case it work. I am not sure why, whether it is the ‘backstage’ or under the radar emotive that comes forth. In any case, I
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As I enter the summer, I am not as apt to be posting as much, but am still reading about social media. One thing that I am proud of is the amount of talent here in Nova Scotia with regard to digital media and Social Media. This is a story from the local Coast which I republish here with
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comScore and Facebook release a paper on measuring the true impact of social media on brands and explores ROI in thier lastest research: The Power of Like 2: How Social Marketing Works The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and
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No doubt you have all seen the latest communication craze of infographics. Taking a complex set of ideas and data and distilling it into a presentation has always been a challenge. One screen at a time was the limit of PowerPoint. With an infographic, you throw that aside and scroll for information, or print it to the wall (a
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Skateboarding legend Tony Hawk shows in a great visual way that only he can how time spent on YouTube increased 88% in 2011 v. 2010.
Running ads on YouTube to promote your video is nothing new. Neither is paying attention to details. I ran across this ad on YouTube. Interested I clicked. What I got was a video that gave me zero value. Some of the comments showed that posting a video about what is in the food is not a great idea
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Social Media Examiner posted a new article today about blogging entitled “4 Ways to Create Content That Sells”. I found this to be a great read and the link is below, so I will not labour the point and go through it point by point, however there is one part of the article that stands out to me. The article
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If you have not been on the actual twitter website lately, there is a small change. The site now just sports the little blue bird. No “t” icon or the blue and white twitter logo. Just the bird. Much like the Nike ‘swoosh’, twitter is most likely confident enough in it’s brand to just, well, have a bird. New twitter
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Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness, a study by Alex Wang, Ph.D. of the University of Connecticut (Stamford) explores use of interactive approaches as a way to increase efficacy of digital magazine advertising. These ads employ technology to deliver expandable, rollover, transitional, and over-the-page and games to the reader. We say reader in this case
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This recent infographic from Socialbakers is pretty much summed up by their description: “New Socialbakers Data Proves Facebook Helps Big Brands Build Big Momentum in Emerging Markets” Before you glaze over at another infographic, it is worth your time to look at some of the math used at the bottom. Too much is done these days in terms of numbers
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