A new white paper by Third Door Media and distributed by Adobe’s Digital Marketing has looked into the relationship of social media and mobile. When you are on your mobile, accessing an app is not the same experience as on the desktop. The newsfeed is different, pages are not as present and of course there is no advertising. For now. According
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I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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No doubt you have seen the recent development with advertising – allowing you to determine if ads will continue to be shown to you or not. I don’t mean all ads, just those who are participating in this program. The value to this for the viewer is the minimizing of ads that they don’t want due to non interest
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The demograpic of Pinners is changing as the site garners more users. Pinterest is now 25 months old since launch. In March of this year, it served 2.3 billion page impressions to 4 million unique visitors each day. Tamba from the UK has produced this infographic with the latest numbers.
I meant to post this earlier in the month. For those of you who use TweetReach as a way to measure your performance of your twitter feed, the metrics have changed for the better. Previously, this is what you had been given on a hash tag, account or word (not showing the most relevant recent tweets associated with the
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Is your media budget in step with the rest of the industry? This infographic details the continuing shift in ad buys towards digital, leaving more traditional forms in the dust. 6S Marketing released this infographic and commented that SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital
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Marketplace ads, until March 31, had a 110×80-pixel image and 135 characters of copy. This is now changed to a 99×72-pixel image and 90 characters of body copy. According to Inside Facebook, Even though existing documentation on Facebook still refers to the 110×80 dimensions, the site seems to have already begun resizing images to 99×72 automatically. The company
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Facebook sent out this message to Page owners in the weekly page update. I usually ignore this email as it mostly is just stats that one can access in more depth from the page: Hi, On April 26, we will be updating the size of the profile picture on all Pages. We are letting you know about this small change
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Social Media Examiner has released it’s fourth annual social media study – the 2012 Social Media Marketing Industry Report. Over 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Included in the report is: What social networks marketers will focus on in the future The top 10 social
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Enguage, and independent agency, has recently release a new study A Review of Social Media’s Newest Sweetheart with regard to how “companies need to understand the role Pinterest will play, not just in their social mix, but also in their entire marketing program” before wadding into the fray. Read Study
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