With more marketers looking to expand brand awareness on social platforms, Facebook seems like a good place to start. Indeed it has the capacity to deliver the eyeballs in a qualitative way more than any traditional manner. Not uprising is the increase in the average age over the two years from 2008 to 2010. Remembering that the media age of
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A Facebook friend asked for some help with a problem with reconnecting one of her friends to a Facebook Group she managed. Seems that the person in question had to reactivate his Facebook account as it was deactivated due to some type of ‘Facebook virus’. I am not sure if this is the case or not, but deactivating and then
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The following is reposted (with some modification) from SimpliFlying with permission. While this is mostly about the airline industry, it gives a good snapshot on how one market segment is allocating resources when it comes to social media spending efforts. I feel that the comparison of dedicated to integrated models is however not really a comparison, but a breakdown. Not
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I recently received this blog suggestion: Pinterest – what is it? Kind of looks to me like a new for of digg or reddit, but I haven’t explored it that much yet?. So here goes. Pinterest is a basically what it says it is – a social platform tomake different boars and attach or pin interesting posts much like your
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Not many things can be as hot topic responding as the issue around the fur trade. First let me make it clear, I am not wading into that debate! I am only using this as an example of how things can go wrong quickly in social media and this is a great example. Your company may very well sell lawn
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I really can not add more to this great discussion from Q on CBC Radio than what is said below: Clay A. Johnson argues that if you feel like you’re suffering from information overload, the real problem is probably your own bad habits. In his new book, The Information Diet, he makes the case for mindful media consumption. He advocates
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All major social platforms have their own usage guidelines. The following is some themes that emerge on the major social platforms. Of course it is always due diligence to read the actual guidelines on each platform’s website. Facebook: http://www.facebook.com/terms.php Twitter: http://t.co/nY4u5Nf Brand Guidelines: – Twitter: Offers “Verified Account” badges for accounts and “Promoted” badges for accounts, tweets and trends. These
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Cisco recently released a report and asks “Is the Internet a fundamental human necessity? Is a workplace with flexible mobility policies as valuable as salary?” The study reveals that one of those ready to enter, or already in an entry level position, consider the Internet to be as important as air, water, food, and shelter. Their desire to use social
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