I really can not add more to this great discussion from Q on CBC Radio than what is said below: Clay A. Johnson argues that if you feel like you’re suffering from information overload, the real problem is probably your own bad habits. In his new book, The Information Diet, he makes the case for mindful media consumption. He advocates
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From time to time I receive requests for measurement tools to measure the reach of a twitter account and it’s efficacy when it comes to the tweeting. While there is no one tool that can give you all the information you need, the following do a good job as a collection to let you know how you are doing. All
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All too often in Facebook I see posts as the following format. There is wasted opportunity by posting in this manner and also the inclusion of the URL is just plain ugly. Facebook has not made it easy to figure out, but you can make this a lot better. Not to mention I don’t even see the post title
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Search marketing has proven its marketing worth by driving traffic, brand value and an audience ready to convert. Social media – encompassing news, bookmarking and knowledge sites such as Digg and Wikipedia as well as networking and sharing sites such as Facebook and YouTube – provides huge audiences, lots of brand conversations and an entirely new marketing frontier. There are
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Older demographic is growing more than other demographics in Canada and the United States. Those over 50 are also the fastest growing demographic with respect to social media, though this would be reflective more from the opportunity to ramp up the participation of this group and the plateauing of younger demographics, rather than any new exciting trend. The real story
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Don’t focus on fancy apps; focus on creative status updates. The newsfeed is the goldmine. Only 10% of fan interactions happen on the actual page Wall, while a whopping 90% occur in the newsfeed. What makes an effective status update? Here are some essential elements: Keep updates short & sweet. Ideally no more than two sentences or people won’t read
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All major social platforms have their own usage guidelines. The following is some themes that emerge on the major social platforms. Of course it is always due diligence to read the actual guidelines on each platform’s website. Facebook: http://www.facebook.com/terms.php Twitter: http://t.co/nY4u5Nf Brand Guidelines: – Twitter: Offers “Verified Account” badges for accounts and “Promoted” badges for accounts, tweets and trends. These
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Timeline – Facebook’s new way of showcasing yourself to others in your profile – will be launching officially on December 27th. Of course you can get it early or learn about it at http://www.facebook.com/about/timeline beforehand. So with the release of timeline, I found myself not in the group that the media seems concerned about. “Your past is only a click
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Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Unlike a website, we do not have full control over the optimization for search engine ranking on Facebook, however there is some things
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“Don’t tweet checkstop locations, police ask. Calgary police are asking people not to use social media to alert others to checkstops.” So starts a story on cbc.ca from Calgary. While I admit that there is nothing wrong per-se with the force in Cowtown asking this, what I do see amiss is that there warning that “… the information becomes outdated
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