If you have not been on the actual twitter website lately, there is a small change. The site now just sports the little blue bird. No “t” icon or the blue and white twitter logo. Just the bird. Much like the Nike ‘swoosh’, twitter is most likely confident enough in it’s brand to just, well, have a bird. New twitter
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I meant to post this earlier in the month. For those of you who use TweetReach as a way to measure your performance of your twitter feed, the metrics have changed for the better. Previously, this is what you had been given on a hash tag, account or word (not showing the most relevant recent tweets associated with the
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Twitter is usually seen as the country cousin to more popular Facebook and other social platforms, but with the integration of hashtags in popular culture – most notably news and current affairs programs, it is becoming not only a news spreader, but a news maker with many stories breaking on the platform. Arab Spring anyone? Some of the interesting numbers
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Yesterday in the article Social Media Metrics I talked about the best type of metrics for tweeting. One of the things I like to do with this blog is tweet the posts to my followers. Using the simple hashtags for the relevant information of #facebook and #twitter and also mentioning the source of the original information that formulated my article
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Analytical site Social Bakers recently gave recommendations on what metrics are important for social media monitoring. They put it forth that you should be following these: FANS – Total number of fans ENGAGEMENT RATE – The amount of people on average interacting with your content RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement GROWTH – Momentum
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On Friday, February 10, 2012 Twitter announced that “This Sunday night the 54th annual GRAMMYs will air on CBS. As with so many other live events on TV, one of the best ways to experience the show is to follow the conversation on Twitter. When the show starts, use #GRAMMYs to see what the world is saying about the performances,
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So now that you set up a twitter account, do you know what to do? When to do it? Why you are doing it when and how you are doing it? Follow Follow those who follow you. There is a magic threshold of where you follow more than follow you that will have you marked as a spam account. You
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I really can not add more to this great discussion from Q on CBC Radio than what is said below: Clay A. Johnson argues that if you feel like you’re suffering from information overload, the real problem is probably your own bad habits. In his new book, The Information Diet, he makes the case for mindful media consumption. He advocates
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From time to time I receive requests for measurement tools to measure the reach of a twitter account and it’s efficacy when it comes to the tweeting. While there is no one tool that can give you all the information you need, the following do a good job as a collection to let you know how you are doing. All
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Search marketing has proven its marketing worth by driving traffic, brand value and an audience ready to convert. Social media – encompassing news, bookmarking and knowledge sites such as Digg and Wikipedia as well as networking and sharing sites such as Facebook and YouTube – provides huge audiences, lots of brand conversations and an entirely new marketing frontier. There are
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