OK so here in my part of the world there is a large backlash against cups from coffee from Tim Hortons coffee ( no ‘ as they need to be in Quebec). They are everywhere. What to do to pick those up? Nothing! The question is what to do to stop the dumping in the first place. Well for me
Read more…
This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
Read more…
In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of still new or fresh or undebated ideas about psychological and analytical analysis. Still at that time, one could take leanings or rather reports and relate
Read more…
The idea that we have within us a power to disseminate and detect what we see and hear in advertising might not be what it seems. We have been subjected to over 100 years of manipulation by advertising. Is this a good thing? A bad thing? Regardless, advertising is part of our lives and dictates trends. Advertising was a catalyst
Read more…
Microsoft is buying Nokia’s handset and services business.The $7.2 billion deal is the second largest for Microsoft (the largest being Skype). This helps the company focus on the exploding tablet and mobile market that Microsoft has been remiss until recently to take advantage of. The heavy income from the popular OS Windows has until now mainly driven revenues for the
Read more…
A recent ad in the paper had me a bit miffed. Looking at the ad, it appears that the child has no feet. The stereo is very obviously placed in the photo. Shadow and light are important. With the power of CS4 Photoshop even, a proper job can be done on this. Closer up you can see feet, but the
Read more…
Golden Eagle Snatches Kid in Montreal So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that would garner over 100K views. They did well. After researching about what works best on YouTube it was kids, animals and more
Read more…
Recent Comments