This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
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In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of still new or fresh or undebated ideas about psychological and analytical analysis. Still at that time, one could take leanings or rather reports and relate
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The idea that we have within us a power to disseminate and detect what we see and hear in advertising might not be what it seems. We have been subjected to over 100 years of manipulation by advertising. Is this a good thing? A bad thing? Regardless, advertising is part of our lives and dictates trends. Advertising was a catalyst
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A recent ad in the paper had me a bit miffed. Looking at the ad, it appears that the child has no feet. The stereo is very obviously placed in the photo. Shadow and light are important. With the power of CS4 Photoshop even, a proper job can be done on this. Closer up you can see feet, but the
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Golden Eagle Snatches Kid in Montreal So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that would garner over 100K views. They did well. After researching about what works best on YouTube it was kids, animals and more
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Lot of buzz is out there on the efficacy or use of Facebook Ads. This is a timely inforgraphic which I thought you may have not seen. The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network’s impressive ad inventory. – Mashable
Once mighty Corel evoked some response by telling folks on Facebook that they should switch from Adobe CS to its photo editing software. Thing is, it wants to target users of Photoshop, but chooses instead to target all of the CS suite. This includes web production, video production and other non photo creative tools. The power of CS is the
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Being in search mode for a work has shown me some interesting trends that perhaps I might have not otherwise have picked up on. Lately I have been tweaking my LinkedIn profile which I have had for 10 years but really have not needed to change other than some updates. The activity has led to others in my network seeing
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Digital Marketing encapsulates many forms of marketing that I believe belong really under one moniker. Social media, paid search, display and Facebook advertising, reach and analysis, content development (non-article based), peer review research and industry related blogging all work to further the goal of awareness of an organization. As marketing is about awareness, the aspect of digital marketing encapsulates creating
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I tied to think up a great blog but in the end I was defeated. My laser mouse was all over the place. WTF i said to myself. Oh it might have been easier if I did to have so much in my mind with the job search but there it stands. I have had major hurdles both with my
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