Archive for the demographics Tag

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Segmenting the Social Within Us [INFOGRAPHIC]

  I always likened twitter to a formal get together in your living room with your financial advisor and Facebook to the kitchen. I would add that for LinkedIn, think of it as a long running self made marketing plan for your future employer to peruse. As for Google+? Come on, do you ever check that account? Expert finder resource
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Oh Behave! Who’s Worse: Teens or Adults? [Infographic]

  As one would expect, teens are more likely to be harsh and rude with their social contacts online just as in real life. Adults however still have some tendencies to act like kids when it comes to behaving.

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Tablet Users Skew Older and Towards Upper Income Households

Today’s post comes directly from the comScore Data Mine. A free newsletter from metrics big wig comScore. “A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older
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See all the people you care about: Close Friends

  Another development in Facebook is the ability to star those who are close to you to ensure you get all of their posts. This is another step for Facebook to give you tighter integration with your friends of relevance and also to strengthen what Facebook knows about you. The more data that Facebook is able to have on you,
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Yesterday’s Photos Meet Today’s Social

Ryan Delehanty dropped in a local Halifax thrift shop and found a treasure trove of photographs documenting some unknown peoples lives. Most of the photos are of the same group of mid- twenties characters and seem to be in the late 60s in parts of Halifax, Montreal and Philadelphia. The vintage shots capture a time when we documented our lives
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Pinterest at 25 (months) [INFOGRAPHIC]

  The demograpic of Pinners is changing as the site garners more users. Pinterest is now 25 months old since launch. In March of this year, it  served 2.3 billion page impressions to 4 million unique visitors each day.  Tamba from the UK has produced this infographic with the latest numbers.  

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2012 Social Media Marketing Industry Report

Social Media Examiner has released it’s fourth annual social media study – the 2012 Social Media Marketing Industry Report. Over 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Included in the report is:   What social networks marketers will focus on in the future The top 10 social
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Over 50 Set Using more Social Media in Halifax Study. Quell Surprise?

The main question is, is the older demographic using Facebook more than before, or it is just the last demographic to saturate itself with the use of social media. A recent study in the Halifax edition of Metro somewhat answers that. And somewhat doesn’t. From Metro Halifax [March 23, 2012] The faces on Facebook appear to be getting older. According
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Big Brother

A Response to Toews’ Bill C-30 by Rick Mercer

The state has no business in the hard drives of the Nation. Visit http://StopSpying.ca to oppose warrantless online spying (Bill C-30).

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UK vs. US on Pinterest [INFOGRAPHIC]

The following graphic released by Visual.ly shows some differences between U.S. and UK Pinterest users.  American users tend to be slightly more towards the X generation women, while UK are more Millennias and male, however the big news is the use of the social curating site. The US is more about what the media talks of – home decor and
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