Archive for the 'Digital' Category

Legal Feature

What is PIPEDA?

I have recieved quite a few querys as to what is PIPEDA and what is the jist of it. Below is a good article reproduced from canadian-money-advisor.ca which should help. PIPEDA stands for The Personal Information Protection and Electronic Documents Act. It is a Canadian law that was formulated to protect privacy of internet users. It helps in controlling online
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Feature Pinterest

Pinterest. A Social Platform on a Metoric Rise.

I recently received this blog suggestion: Pinterest – what is it? Kind of looks to me like a new for of digg or reddit, but I haven’t explored it that much yet?.  So here goes. Pinterest is a basically what it says it is – a social platform tomake different boars and attach or pin interesting posts much like your
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Facebook photo album detail

Facebook Improves Photo Uploading

I am not sure when Facebook upgraded their photo album uploading tool as lately I have been just posting a photo here and there through my iPhone app. The weekend however gave me a chance to create a new album as I had some photos to upload from my son’s hockey tournament.   Here are some of the things that
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Consumers are Social Buyers

Market Research Gets Social [INFOGRAPHIC]

It is well known that marketing in the traditional sense of the word is on a stormy ocean these days thanks in part to social media. Over 90% trust peer recommendations and 70% trust opinions of other buyers. That can only mean that marketers will be looking ot include the social quotient into their research when reviewing a brand or
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Canada tries to pull a Fast-one with a SOPA of it’s own (Bill C-11)

Like Your PVR? Like your right to copy CDs or DVDs you bought for your own use? Right now that is all legal and prudent in Canada. Well folks PM Harper is saying NO – he wants to make that illegal. The Tories are screwing us by making sure that we can no longer tape, record, copy or otherwise enjoy
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Google Trims Policy Number from 60 to 1

  Here is a letter I received from Google announcing a change in policy. Some privacy advocates are concerned about the change. No word yet as to how it conforms (or doesn’t conform) to the PIPEDAct here in Canada. This may be the integration I was predicting earlier. I am seeing this just as Facebook knows my preferences and delivers
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Dog in the Tub

Separating your Circles of Friends

These days it would not be a surprise to anyone if you have more than two or three accounts on a social network. Now the juggle comes in how to manage those different networks and how to keep grandma and your new beau separated. For Facebook, it is a little more of a pain as you have to subscribe the
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Social and Search Marketing Synergies

Search marketing has proven its marketing worth by driving traffic, brand value and an audience ready to convert. Social media – encompassing news, bookmarking and knowledge sites such as Digg and Wikipedia as well as networking and sharing sites such as Facebook and YouTube – provides huge audiences, lots of brand conversations and an entirely new marketing frontier. There are
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