Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness, a study by Alex Wang, Ph.D. of the University of Connecticut (Stamford) explores use of interactive approaches as a way to increase efficacy of digital magazine advertising. These ads employ technology to deliver expandable, rollover, transitional, and over-the-page and games to the reader. We say reader in this case
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Since loosing out to photo filter service Instagram, PicPlz is shutting down on July 3rd. Best you get your pics beforehand if you use it, Though I don’t know many that do. PicPlz has posted the following on their website a picplz.com: On July 3, 2012, picplz will shut down permanently and all photos and data will be deleted. We
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Ping.fm has recently announced that they will be discontinuing service in mid-June 2012. As you might have heard, we are about to close Ping.fm. We’ve built its successor, Seesmic Ping, which is more reliable, stable and robust, providing more features and focusing on the most popular services. Because of that, Hootsuite announced that they will be removing Ping.fm (part of
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A new white paper by Third Door Media and distributed by Adobe’s Digital Marketing has looked into the relationship of social media and mobile. When you are on your mobile, accessing an app is not the same experience as on the desktop. The newsfeed is different, pages are not as present and of course there is no advertising. For now. According
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No doubt you have seen the recent development with advertising – allowing you to determine if ads will continue to be shown to you or not. I don’t mean all ads, just those who are participating in this program. The value to this for the viewer is the minimizing of ads that they don’t want due to non interest
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Over 14.2 million smartphone users scanned a QR/Bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK) during the three month average ending March 2012. More than half of the smartphone audience that scanned a QR/bar code did so from a printed magazine or newspaper (50.9 percent), making it the most popular source.
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Google has created another great doodle. Today it is in honour of Robert Moog’s 78th Birthday, father of the synthesiser and by default some very bad music in the 1980s. In the mid-1960s, Dr. Robert Moog unleashed a new universe of sounds into musicdom with his invention of the electronic analog Moog Synthesizer. The timbre and tones of these keyboard instruments
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Ryan Delehanty dropped in a local Halifax thrift shop and found a treasure trove of photographs documenting some unknown peoples lives. Most of the photos are of the same group of mid- twenties characters and seem to be in the late 60s in parts of Halifax, Montreal and Philadelphia. The vintage shots capture a time when we documented our lives
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Is your media budget in step with the rest of the industry? This infographic details the continuing shift in ad buys towards digital, leaving more traditional forms in the dust. 6S Marketing released this infographic and commented that SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital
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Looking to see the best browser for the best experience with HTML5? This should help – it’s the latest ranking from html5test.com which ranks all browsers.This particular list is for desktops, but the site also has listings for tablets, mobile, gaming and television. That’s right television. You’re welcome George Jetson. Still on IE6? You might want to upgrade to
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