Archive for the 'Digital' Category

feature crewdson

Photography or Art? Sheer Brilliance

I recently watched a documentary on the photographer Gregory Crewdson. I hesitate to call him a photographer. His is more artist than mere cataloger of a moment. His migration from earlier works to now sound stage set ups or in-situ panoramas that are planned, stages, lit, directed and executed much like a movie set, but of course the result is
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duffy

Canadian Journalism Fails on the Hard Questions on Senator Duffy’s emails

Well this was quite the day with revelations all around with respect to the Senate scandal. The main thing is that truth never varies  this be the Duffy status. Lies do. That be the the PMO’s status (Nigel Wright had from the lips of Stephen Harper, until today, had resigned. Now I  hear that He was according to the lips
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LBW Change of Direction

  The idea of Lack of a Better Word is to bring awareness to digital ideas, developments and extensions for current digital based platforms, social media products and ideas. Lately I have been thinking that how can I best serve you – my readership? To post the latest change on Facebook such as how search is done, you will have no
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Dear India Scam Call Center: “I have something in my diaper.”

It starts with the “Allo, my name is Mike (or Frank or John or some other anglo saxon name) from someone who is obviously from India. They want to confirm your name and that you have a computer. You know the drill. They really want to get into your Windows computer under the guise that there is a virus. I
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listerine

Rinse This

This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
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1923 or 2013 – Same Diff. Be Changeable.

In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of still new or fresh or undebated ideas about psychological and analytical analysis. Still at that time, one could take leanings or rather reports and relate
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feature soap

A Week of the Past

The idea that we have within us a power to disseminate and detect what we see and hear in advertising might not be what it seems. We have been subjected to over 100 years of manipulation by advertising. Is this a good thing? A bad thing? Regardless, advertising is part of our lives and dictates trends. Advertising was a catalyst
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deservebetterfeet

Deserve and Demand Better

A recent ad in the paper had me a bit miffed. Looking at the ad, it appears that the child has no feet. The stereo is very obviously placed in the photo. Shadow and light are important. With the power of CS4 Photoshop even, a proper job can be done on this. Closer up you can see feet, but the
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feature india scam

“You Have an Internet Virus on Your Windows Computer!!”

The call starts off with a slight pause. Then a thick Indian accent introduces the caller as John, Frank or some other generic North American name. Then it starts. “I believe you have a problem with your Windows computer. You have a virus.” By gettting you to look at normal log files he identifies normal errors and tells you that
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corel post

Evoking (the Wrong) Response with Facebook Ads

Once mighty Corel evoked some response by telling folks on Facebook that they should switch from Adobe CS to its photo editing software. Thing is, it wants to target users of Photoshop, but chooses instead to target all of the CS suite. This includes web production, video production and other non photo creative tools. The power of CS is the
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