Social Media Examiner posted a new article today about blogging entitled “4 Ways to Create Content That Sells”. I found this to be a great read and the link is below, so I will not labour the point and go through it point by point, however there is one part of the article that stands out to me. The article
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Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness, a study by Alex Wang, Ph.D. of the University of Connecticut (Stamford) explores use of interactive approaches as a way to increase efficacy of digital magazine advertising. These ads employ technology to deliver expandable, rollover, transitional, and over-the-page and games to the reader. We say reader in this case
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Another day, another blundering fool shooting himself in the foot by exposing his dark side – and ignorance of the fact that social media is not the place for private thoughts on advocating violence against women. Official spokesman for Rep. Nan Hayworth’s (R-NY) re-election campaign Jay Townsend is not helping his party friends these days when he espoused “Let’s
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I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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Another development in Facebook is the ability to star those who are close to you to ensure you get all of their posts. This is another step for Facebook to give you tighter integration with your friends of relevance and also to strengthen what Facebook knows about you. The more data that Facebook is able to have on you,
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Ryan Delehanty dropped in a local Halifax thrift shop and found a treasure trove of photographs documenting some unknown peoples lives. Most of the photos are of the same group of mid- twenties characters and seem to be in the late 60s in parts of Halifax, Montreal and Philadelphia. The vintage shots capture a time when we documented our lives
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The demograpic of Pinners is changing as the site garners more users. Pinterest is now 25 months old since launch. In March of this year, it served 2.3 billion page impressions to 4 million unique visitors each day. Tamba from the UK has produced this infographic with the latest numbers.
I meant to post this earlier in the month. For those of you who use TweetReach as a way to measure your performance of your twitter feed, the metrics have changed for the better. Previously, this is what you had been given on a hash tag, account or word (not showing the most relevant recent tweets associated with the
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Social Media Examiner has released it’s fourth annual social media study – the 2012 Social Media Marketing Industry Report. Over 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Included in the report is: What social networks marketers will focus on in the future The top 10 social
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Will Blackberry ever get back on top? Likely not. It is on a downward roller coaster as development of apps dies, so does the want-ability of the product. The big rivalry is between Samsung/Andriod and Apple/iOS now, even in the home country of Blackberry’s parent company RIM – Canada. Perhaps somewhere along the road, someone at RIM should have stopped
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